Inbox Innovation: Exploring best practices in post-purchase email marketing



Angus Knights - Solutions Consultant EMEA, parcelLab

Angus Knights

Solutions Consultant EMEA

It is important to remember that post-purchase emails receive high engagement. In fact, open rates can be 8 x higher than standard marketing emails. Retailers can take advantage of these open rates to drive customer loyalty and encourage repeat purchases.


In this session, you’ll:

- Learn the five key touchpoints for email communications after the sale

- Understand the importance of personalization in the customer journey

- See examples of top-notch post-purchase emails from leading retailers