- Webinar
- English
- 04/12/2021
- View all recordings
The new rules of beauty e-commerce
The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.
Speakers
Jackson Pfundheller
Strategy Consultant
Qubit
Katharine Biggs
Head of Global Strategic Comms
parcelLab
Angus Knights
Solutions Consultant EMEA
parcelLab
Did you know?
67% of health & beauty retailers fail to send a working tracking link during shipping__
92% ignore their customers after checkout
AI-matched product recommendations can increase mobile conversion rates up to 159%
Beauty e-commerce in 2021 and beyond
The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.
Without doing so, they face becoming irrelevant, boring and uninteresting as an e-commerce shopping destination for health and beauty consumers.
What you'll learn
What hyper-personalization of customer experience truly is.
Forget segmenting, it’s all about 1:1 approach
Why 96% of beauty e-commerce brands are missing out on the largest untapped marketing channel: operations experience
What you can do right now to enhance your customer experience on every stage of the journey and delight your buyers