The new rules of beauty e-commerce

The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.

 

Speakers

Jackson Pfundheller - Senior Strategy Consultant, Qubit

Jackson Pfundheller

Strategy Consultant
Qubit

Katharine Biggs - Head of Global Strategic Comms at parcelLab

Katharine Biggs

Head of Global Strategic Comms
parcelLab

Angus Knights - Solutions Consultant, parcelLab

Angus Knights

Solutions Consultant
parcelLab

 

Did you know?

  • 67% of health & beauty retailers fail to send a working tracking link during shipping__

  • 92% ignore their customers after checkout

  • AI-matched product recommendations can increase mobile conversion rates up to 159%

 

Beauty e-commerce in 2021 and beyond

The pandemic has catapulted the health and beauty industry online. The new rules of beauty e-commerce require retailers to take a proactive approach to using technology to help focus the customer experience on the shopper.

Without doing so, they face becoming irrelevant, boring and uninteresting as an e-commerce shopping destination for health and beauty consumers.

 

What you'll learn

What hyper-personalization of customer experience truly is.
Forget segmenting, it’s all about 1:1 approach

Why 96% of beauty e-commerce brands are missing out on the largest untapped marketing channel: operations experience

What you can do right now to enhance your customer experience on every stage of the journey and delight your buyers

 

Do you have questions or are interested in collaborating
with us for future events?