Harnessing the power of post-purchase experiences to drive customer retention and revenue

As acquisition costs rise, and customer purse strings tighten, retailers must look to new avenues for revenue. Retaining customers through a robust post-purchase experience is a key factor in achieving and maintaining sustainable growth. Through proactive communications, branded tracking pages, and digital returns portals, retailers can earn customer loyalty and carry their curated in-store experiences to their webshops. parcelLab's CTO and Co-Founder, Julian Krenge, and Dimple Rao, VP of Digital Product Management & Experience Design from Chico’s FAS, will review the must-have touchpoints for brands to achieve a seamless customer journey.