MediaMarktSaturn Customer Success Story
Increased sales and brand interactions at MediaMarktSaturn
Europe’s Largest Retail Chain For Consumer Electronics
The MediaMarktSaturn Retail Group is Europe’s leading retailer of consumer electronics and related products. The company includes the MediaMarkt and Saturn brands, which collectively have a network of approximately 1,000 stores, 430 of which are in Germany. In addition, both brands operate online shops.
DHL, Hermes facility service, DHL goods shipment
More customer loyalty in the post-checkout phase
Individual Dispatch Communication To The Front Door
On the day of delivery, the electronics retailer informs its customers during which delivery window the DHL courier will arrive. Customers who are not at home at this time can select a different delivery option at the click of a mouse. In addition, customers who missed the package will be informed about pick-up options. A few days after receiving the package, the customer will be asked by email for a review of their experience.
The Right Information At The Right Time
In order to make shipping a positive experience for the customer, MediaMarkt and Saturn only have to transmit their shipment data to parcelLab in accordance with DSGVO. All relevant information is then automatically detected. Subsequently, parcelLab’s intelligent solution validates the shipment data, combines it with the shipping information of the logistics partner and then automatically sends shipping messages directly to the customer.
Together with parcelLab, we have created an additional communication and marketing channel that is very well received by our customers. A very common reason why customers contact the call centre is to ask when the parcel will arrive. Through the intelligent shipping communication provided by parcelLab, we can significantly reduce these requests.
Turn One-Time Buyers Into Loyal Customers!
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parcelLab features in action
With the help of the Munich-based specialist for post-purchased communication, parcelLab, Media Markt now accompanies its customers closely after they have clicked the buy button. parcelLab was a participant in the first round of the Retailtech Hub, MediaMarktSaturn’s start-up program and Plug and Play.