As a premium brand, MARC O'POLO places the highest demands on the quality of its products. The same applies to customer service and communication. It is therefore important that the company offers its customers consistent high quality and a consistent brand experience across the entire customer journey in its own eShop.
Thanks to the collaboration with parcelLab, MARC O'POLO now retains full control right up to the last step of the customer journey and in this way can offer its customers consistent communication in line with the brand’s premium quality.
As experts in shipping communication, parcelLab offers fully automated updates about dispatch time, any delays, as well as the exact location and time of delivery which are all individually customised for the customer. Based on the data of millions of parcels, an intelligent algorithm sends updates if and when they are relevant to the customers.
With the support of parcelLab, MARC O'POLO has managed to generate significant additional revenue with comparatively simple measures and to significantly increase customer engagement. Through the integration of a tracking link and shop linking in the dispatch notification, advertising has been done without. For the future, the integration of product recommendations and vouchers in the communication is planned for all customers who have given their consent. This is intended to provide customers with additional added value and to further increase the positive results.