Like all online retailers, HS Fachmarkt operates in a highly competitive sector. Despite holding a good position in the market, it must hold its own against online and bricks & mortar competition.
With a multitude of options on offer to potential customers, the need to make a lasting positive impression is vital. Retailers must turn one-time buyers in to loyal, repeat purchasers. Retailers need to make the shopping experience something special in order to always be the customer's first choice when considering a purchase.
The results were very impressive – we saw an increase in sales, basket size and repeat purchases. The integration was easy and in a short amount of time, parcelLab has become a very valuable tool for us
The HS Fachmarkt service does not stop with the shipping confirmation. Using the parcelLab solution, customers are kept in the know every step of the way.
With the help of parcelLab’s Data Layer, only relevant shipping messages are sent, and only when necessary. This creates a better user experience and in turn, trust and customer loyalty.
The initial results of the collaboration with parcelLab are impressive: customer service enquiries dropped by 13% and the repurchase rate doubled to 4%. HS Fachmarkt has been able to achieve an increase in sales of 25% since the introduction of parcelLab. "The effects of our collaboration with parcelLab are more than satisfactory. We have been able to improve enormously in many areas – it’s far exceeded our expectations! "Says Bernhard Schröder, Head of IT at HS Fachmarkt.