How to Build Branded Tracking Pages that Convert
10 tips on how e-tailers can customize branded tracking pages for better engagement and repeat purchasing.
In 2023, about half of retailers plan to spend more on improving customer experience and retaining existing customers. It’s no surprise with the rising cost of digital advertising, shrinking e-commerce margins due to increased logistics costs, and a high chance for a recession in the US and other markets. Creating a post-purchase experience that inspires confidence in your brand and fosters customer relationships will be crucial to keep e-commerce shoppers coming back to you through the bumpy year ahead.
Looking at the best of the best experiences across 700+ brands that partner with parcelLab, we’ve put together a list of 10 tips on how e-tailers can customize branded tracking pages for better engagement and repeat purchasing.
Take your branded tracking experience to the next level and drive real business value. We can help you:
Ease customer order tracking anxiety and reduce “Where is my order/return?” calls by 25% or more
Drive engagement; Lidl saw 85% of customers return to shop. Hessnatur had a 365% increase in quality customer reviews
Retain customers; Weltbild had 5% fewer returns and Lidl saw a 12% increase in basket size