Your store with parcelLab, Part II: Shipping messages

Your store with parcelLab, Part II: Shipping messages
Sat, 04/15/2017

As part of our series Your Shop with parcelLab we would like to show exactly how the use of our services looks like - from integration, to features, to the individual benefits and results of a cooperation.

Part II: Shipping messages

parcelLab is the leading solution for proactive customer communications during shipping. Shipping messages form the basis of our approach to create valuable contact points in the shipping process as well and to use them effectively. Rarely are retailer e-mails opened as frequently as messages about the eagerly awaited order. Our customers can look forward to open rates of 70% and click rates of 30% for their individual dispatch messages - hardly any advertising e-mail can achieve this. This offers store operators ideal opportunities for cross-selling and upselling in this very emotional phase of the shopping process.

As already described in Part I of our blog series, the shipment data is integrated in the simplest way. Shipping messages are then sent fully automatically for predefined events, for example, in the event of a delay or when the package has been successfully delivered.

Track & Trace in your corporate identity

To make the most of the enormous potential in the emotional shipping process, as part of our solution, all communication during shipping is kept in the store CI and the track & trace page is integrated directly into the store. We have successfully implemented this for our customer FC AugsburgWe Winzer and nu3.

Image Tracking page embedded in the store at nu3.

For the proactive information of your customer in your familiar design we only need an email template provided by you, as used by well-known retailers such as Jochen Schweizer and . Here you have numerous opportunities to offer your customers additional value - with details about the opening hours of the parcel store, additional information about the ordered goods or relevant product recommendations.

Numerous stores trust parcelLab

Many of Germany's largest online retailers already trust parcelLab, for example Tchibo, Chal-Tec, Cyberport or HS-Fachmarkt. You can read about the advantages of working with us directly from the retailer's point of view: Click here to read the success stories of fashionette and Chal-Tec.

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Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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