UK Christmas Online Shopping Survey 2018 (Infographic)

UK Christmas Online Shopping Survey 2018 (Infographic)
Published on: Dec 16, 2018
Updated: Aug 19, 2022

There’s no denying that the convenience factor is increasing the importance of buying online at Christmas, with 49% of UK consumers making a least half their festive purchases over the internet.

However, there’s no room for complacency from online retailers, who clearly need to up their game once a purchase has been made, with 44% of shoppers saying online delivery is worse at Christmas. This is highlighted by the fact that 86% of online shoppers say a bad experience affects their view of a retailer, with 44% saying this is heightened over the festive period.

The importance of the post-purchase communication

How can online retailers optimize their shipping process? The answer is quite simple: By using personal and individual post-purchase emails. The customer has to know where his parcel is - at any time. This is also the reason retailers should manage the post-purchase communication themselves. By keeping their customers informed about their delivery, online retailers demonstrate that they don't just sell - but they care and take responsibility for the entire purchase cycle.

###Optimize your shipping process by using post-purchase communication

The infographic below, based on a YouGov survey commissioned by parcelLab, reveals where retailers are going wrong and the importance of the post-purchase experience to consumers.

Infographic - UK Christmas Online Shopping Survey 2018


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Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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