Ten tips for successful post-purchase communication

After clicking the "buy" button, customers are highly receptive to emails from a merchant. But many providers give away considerable customer loyalty and sales potential in post-purchase communication. The Munich-based specialist for dispatch communication, parcelLab, shows how things can be done better.

"Thank you for your order!" and "Your order has been shipped". Online customers don't get to hear much more from the retailer of their choice after clicking the "Order now" button. Yet post-purchase communication in particular offers considerable potential to inspire customers and motivate them to make more purchases.

Market studies show that customers are extremely receptive to e-mails sent directly after a purchase: The opening rates of messages informing about the current processing status of the order are over 80 percent, as analyses of the Munich-based specialist for mail-order communication, parcelLab, show about the e-mail campaigns of existing customers. 75 percent of openers are persuaded to return to the store by such mails, and four percent of these in turn buy from the provider again.

Reason enough, therefore, to give more importance to post-purchase communication in the marketing strategy. The professionals at parcelLab have put together ten tips, which you can find in the attached press release.