parcelLab and Adnymics at Internet World EXPO 2018

parcelLab and Adnymics at Internet World EXPO 2018
Published on: Mar 21, 2018
Updated: Aug 18, 2022

Munich, February 07, 2018 - On March 6 and 7, the Internet World EXPO in Munich will once again be all about e-commerce. The two Munich-based start-ups Adnymics, a software provider for the personalization and automation of parcel inserts, and parcelLab, an expert in customized shipping communication, are also among the exhibitors presenting forward-looking solutions for retailers. At their booth, the "Post-Purchase Beer Garden" in Hall 6 / booth B037, they will show visitors what perfect communication between retailers and their customers looks like from order to return - and how online stores can benefit from this in a very concrete way.

Customers expect personal support from order to return


Many retailers still often forget that their customers' shopping experience doesn't end with the purchase. "A large part of the marketing budget in online retail is used to attract new customers in many companies. But once the order is placed, many retailers often pay little attention to the recipients," explains Dominik Romer, CEO of Adnymics. "But especially after the purchase, there are numerous opportunities for store operators to delight their customers and turn first-time buyers into loyal repeat customers."

Thinking customer service proactively

Anton Eder, co-founder and CRO of parcelLab confirms, "Unfortunately, retailers often only react when a customer complains. It is better to think proactively and answer typical questions like 'When will my parcel arrive' before the customer has even asked them." That's why parcelLab offers retailers the opportunity to communicate with their customers even after the shipping confirmation and to inform them about the whereabouts of the order at any time with personalized messages. In this way, they can individually accompany the parcel all the way to the front door and also leverage upselling potential by recommending items that match the purchase. Such measures not only increase sales, but also customer loyalty. It is therefore important not to leave this touchpoint to logistics service providers alone.

Once the package has reached the customer, he or she experiences another emotionally charged moment: unpacking. Here, Adnymics offers a solution for personalized addressing: based on the customer's purchasing and surfing behavior, retailers can individualize their own parcel inserts and print them on-demand for each order in their own logistics. These so-called "intelligent parcel inserts" are significantly more relevant to customers than their classic predecessors - which in turn has a positive effect on customer loyalty. In addition, retailers will soon be able to use the Adnymcis software to produce third-party inserts for each order and handle their partner management, thus reducing handling and coordination efforts.

Invitation: Bavarian snack in the "Post-Purchase Beer Garden" at Internet World EXPO


We cordially invite you to further inform yourself about the possibilities of dispatch communication and post-purchase services during a small Brotzeit in the "Post-Purchase-Biergarten" of parcelLab and Adnymics.

When: March 6, 12 p.m.

Where:  Hall A6 / Booth B037

In keeping with the stand's Bavarian beer garden flair, pretzels, Obatzda and - for anyone who likes - a cold beer will be available to take a short break from the hustle and bustle of the trade fair.

In order to be able to plan better, we ask you to send a short confirmation or cancellation to

Vanessa Eiletz                                 or                        Saskia Müller

PR & Content Manager                                                  PR & Events

Tel.: +49 (0)1525 75 11 813                                          Phone: +49 (0)178 342 15 67

E-mail:                                          E-mail:


Press Contact Adnymics:

Florian Klötzler

Public Relations | Adnymics

Tel.: +49 (0)89 2154 691 32



About parcelLab:

parcelLab provides online stores with efficient technology and implementation for successful post-purchase communication. The goal is to provide shoppers with interesting information throughout the entire shipping process and thus create an optimal shopping experience. Important delivery events or deviations are identified and sent individualized as an email, SMS, message via Facebook or within the retailer app. In this way, companies strengthen customer loyalty and can exploit further upselling potential by directing online shoppers back into the store via specific messages.

The Munich-based start-up was founded in 2014 by Anton Eder, Tobias Buxhoidt and Julian Krenge. Today, over 20 employees work for more than 280 international retailers in 32 countries and 17 languages.


About Adnymics:

Munich-based start-up Adnymics offers software for the personalization and automation of parcel inserts for online mail order businesses. With the Adnymics software for "intelligent package inserts", online retailers can create personalized inserts with individual product recommendations and editorial content based on the surfing and buying behavior of their customers and thus significantly increase their customer loyalty. In addition, the Adnymics software can also handle the entire partner management and target third-party inserts, which greatly reduces the handling costs in marketing and logistics. The high-quality own and third-party inserts are produced just-in-time in the logistics of online retailers.

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Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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