Online shopping types - these 6 every retailer should know (infographic)

Online shopping types - these 6 every retailer should know (infographic)
Published on: Jul 7, 2019
Updated: Aug 19, 2022

Not all online shoppers are the same. There are some who shop according to the same pattern over and over again. They always know the latest trends, browse customer reviews or compare many different offers. All online shopping types are different in their willingness to buy, motivation, spontaneity and loyalty to stores.

In the sea of online shopping

The advantages of online stores are clear: above all, the wide selection, the lowest price and the convenience bring many people to shop online. However, the multitude of stores, articles and comparison portals has also changed buying behavior. While some people can hardly make up their minds in the sea of products, others make their minds up right at the first find.

It is becoming increasingly important for retailers to know who their customers are. In times of recommendation engines, store operators have to adapt the offer to their customers and create a good customer experience. There are several online shopping types that are recurring and every merchant should know about them.

Infographic - Online Shopping Types

The infographic shows the six most common online shopping types and the level of their willingness to buy, motivation, spontaneity and loyalty.

Image Six Types of Online Shoppers - An overview of the different online shopping types.

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