Easter takes place online this year

Easter takes place online this year
Published on: May 2, 2020
Updated: Aug 18, 2022

Easter is on April 12. But until then, most stores will be closed and people will practice social distancing. As a result, most Easter shopping this year will be done online. And the experience of past years shows: Online orders rise sharply, especially in the two weeks before Easter. Once again, delivery staff will have their work cut out for them. According to figures from market researcher Nielsen, the Easter eggs and chocolate bunnies that Germans buy together weigh almost 30 million kilograms.

Despite the tons of chocolate, it's the small gesture that counts for most Germans when it comes to gifts. According to a YouGov study, one in five consumers aged 18 and over spends only up to ten euros to surprise their loved ones at Easter. 12 percent invest up to 50 euros, and another 12 percent even consider small gifts worth up to 100 euros.

The most popular gifts include sweets, boiled, colorful eggs, board games and toys, books, clothing and shoes, as well as delicacies and drinks. According to market researcher Nielsen, Easter spending in Germany alone totals around 450 million euros. This figure does not include spending on the home and the Easter table.

Six tips for successful online Easter

For retailers who want to profit from the online Easter boom, Anton Eder, co-founder of the Munich-based operations experience specialist, has six tips on how to get their online store ready for Easter at the last minute:

  1. Promote Easter explicitly on the home page. A list of the most popular Easter gifts on the home page also helps customers who visit the online store for another reason.
  2. Send mailings to your existing customers with inspiration for Easter. On Facebook and Instagram, you can also still drive short-term campaigns now.
  3. Extend your return periods. Many people prefer to stay at home because of the Corona crisis, than to stand in line at the post office. At the same time, you relieve your logistics center in the currently very busy period, if the returns processing can be pushed back.
  4. Create confidence in terms of delivery times. In light of the Corona crisis, many customers are questioning reliable delivery. Therefore, communicate the last possible order date and provide delivery guarantees.
  5. Promise contactless delivery if your delivery agent supports it, and explain the process.
  6. During the Corona crisis, customers are particularly uncertain whether their order will arrive on time before Easter. A good customer experience is therefore more important than ever. Always keep your customers informed about the order status. Inform your customers by mail, SMS or WhatsApp when the goods leave the house, when the day of delivery has arrived and when the goods have been delivered. Also, do not rely on the delivery person to leave a note if the recipient was not found at home. Rather communicate yourself where the package can be picked up.
With parcelLab, merchants can inform their customers in advance about any delivery problems.

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