E-Commerce Versandstudie 2020

E-Commerce Versandstudie 2020
Published on: Jun 7, 2020
Updated: Aug 19, 2022

How do Germany's most successful online stores communicate? The parcelLab E-Commerce Shipping Study 2020 has analyzed the top 100 online stores in the areas of checkout, shipping and returns. From this, strengths, weaknesses as well as potentials of the companies were derived. The study selects the best in each area.


The study analyzed the following: What shipping options are available? How high are the delivery costs and do the top 100 retailers communicate their delivery times?


Do online retailers communicate with their customers during shipping, and if so, how? There are some differences between the top 100 online stores here. Do online stores offer their customers same-day delivery and/or express delivery


How are returns handled? Does the customer have to print out the return label himself or does the online retailer include it directly in the package? We also analyzed how long a refund takes. Here, too, there are differences between the online retailers analyzed.

Learn from the best

The E-Commerce Shipping Study has chosen the best in their field. The winners come from a wide range of industries. Who is ahead of the game when it comes to the topic of track & trace? But one thing is for sure: other online retailers have a lot to learn from them.

E-Commerce Shipping Study 2020 (Infographic)


The entire study can be downloaded HERE.

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