E-commerce trends 2019 (infographic)

This year, online retailers made it even easier for us to find our favorite product, and social shopping is becoming increasingly important.

1. Simplified product search

Additional filter options should ensure faster findability of the products you are looking for. Options such as filtering by size, color, material and price make it very easy for customers to find their product quickly. However, retailers should carefully consider how many filters they want to offer their customers and what they need to do to ensure that the various filters can also be used intuitively by the customer.

2. Social Shopping

Online retailers have been dealing with the topic of social shopping for quite some time. Instagram and Pinterest are one of the first places to go when it comes to finding inspiration for new products. If you've been scrolling through your feed lately, you've probably noticed a few ads. However, social media has already discovered its own shopping features in addition to these. Products can now be purchased directly from the app with a few clicks. A study says that consumer interest in buying products on social media has increased 38 percent year-over-year.

3. Subscription commerce

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The issue is no longer unique to the media sector. Online retailers are also increasingly relying on subscriptions. Shopping without ordering - that appeals to many customers. They receive a weekly or monthly package and don't have to click the "buy" button every time. Whether it's diapers, coffee, food or cosmetics, there is now a whole range of subscriptions to be found on the Internet. The food sector is the most popular, accounting for 41 percent.

4. Voice Commerce

It is impossible to imagine everyday life without voice commerce for many users. When searching for a specific product, Alexa or Siri can provide the customer with useful information about the desired product. The customer can then easily order the selected item using voice commands and have it delivered to their home. According to a study, around 60 percent of respondents are interested in purchasing consumer electronics and electrical appliances using voice control.

5. Recommendation Engines

Amazon is already leading the way, showing that the company seems to really know its customers. Personalized product recommendations are already being used in many web stores. Recommendation Engines are also designed to find out whether visitors like a product or not. Based on this, suitable products can be suggested to him.  

6. B2B E-Commerce

Not only B2C customers appreciate the fast and convenient shopping via the online store. B2B customers also want to take advantage of online commerce. A B2B store offers many other advantages in addition to increasing awareness and a clearer presentation of the product range. There is still room to grow in B2B online commerce, because at the moment only 16 percent of medium-sized B2B companies are active in online commerce.

7. Augmented Reality

AR is intended to imitate the haptic shopping experience of brick-and-mortar retail that is missing in e-commerce. The technology is to be used primarily in the fashion and furniture sectors. Items of clothing or furniture can thus be displayed realistically. A analysis by Deloitte shows that more than 20 million consumers in Germany will regularly use augmented reality functionalities as early as 2023.

E-commerce trends 2019 (infographic)

We have summarized all the key trends of the year in the following infographic.


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