DSK decision - What online retailers should know
On March 23, 2018, the independent federal and state data protection authorities (DSK) decided that, as of May 25, online retailers will only be allowed to transfer their customers' email addresses to postal service providers with their consent.
Sharing email addresses is not a "legitimate interest" - customer opt-in required
The reason: according to the DSK, the disclosure of e-mail addresses to postal service providers is not a case of legitimate interest according to Art. 6 para. 1 sentence 1 lit. f DSGVO. It is not necessary for the protection of the interests of online merchants - rather, it is quite reasonable for merchants to send the tracking and shipping messages to the customers themselves.
[tooltip color="blue"]LOGISTIK HEUTE has published a good article that once again highlights all sides of the issue of DSGVO case law, data protection and communication.
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[tooltip color="green"]So far, the DSK decision is only a legally non-binding instruction. But if you want to be on the safe side, it's best to take over the communication yourself.[/tooltip]
For more information on the possibilities and rules of transaction-based (dispatch) communication, see our current whitepaper:
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