German e-commerce market 2016 in figures

German e-commerce market 2016 in figures
Published on: Dec 22, 2017
Updated: Aug 18, 2022

The German e-commerce market is booming! Online retailers generated sales of over 50 billion euros last year and shipped the goods they sold to their customers in more than 1.5 billion packages. If all these packages were placed on a scale together, the weight would be twice that of the city of Berlin. The shipping service provider parcelLab and Adnymics, system provider for intelligent parcel inserts, have summarized these and other fun facts in an infographic and prepared them in a vivid way.

Munich, November 16, 2017 - The e-commerce market in Germany is booming and has grown strongly, especially in recent years. In 2016, for example, online retailers generated gross sales of 52.7 billion euros - an increase of 12.5 percent over the previous year. A development that will not stop in the next few years, as predicted by the German E-Commerce and Distance Selling Trade Association (bevh) and the study "The German Internet Industry 2015-2019" by the German Internet Industry Association Eco and Arthur D. Little.

In the B2C segment, this positive development is primarily due to the increasing digitization of the retail sector and the ever-growing online affinity of consumers. Most customers - almost 42 percent - shopped online at least once a month in 2016 - and then bought primarily clothing and electronics items. However, the food sector also experienced a growth spurt of more than 26 percent last year and thus holds great potential for the future. Growth in the B2B sector is also based primarily on the fact that traditional companies are increasingly conducting their direct sales via the Internet. In general, there is a growing trend toward e-procurement.

The shipping communications service provider parcelLab and Adnymics, the system provider for intelligent parcel inserts, have taken a close look at this development and used it as a hook to supplement the picture of the e-commerce market in 2016 with figures from their own databases.

Online retailers sent a total of over three billion parcels last year. If you put them all on a scale, the weight would be twice that of the city of Berlin: 3.9 billion tons. Or to put it another way, if you lined up all the parcels sent every day, you could cover the distance from Oslo to Cyprus - every day. To deliver all these parcels, a parcel carrier covers a distance of around 14 kilometers a day during his shift, climbing an average of around 500 meters in altitude. In the process, 770,000 parcels are returned by customers every day - a good half.

parcelLab and Adnymics have collected this and other data on the German e-commerce market in 2016 and presented it in a joint infographic.

Here you can download the infographic.

The press release can be found here as a Word document or as a PDF.

Press contact:

Vanessa Eiletz                                              Florian Klötzler

PR & Content Manager | parcelLab                  Public Relations | Adnymics

Tel.: +49 (0)89 414 1717 40                          Tel.: +49 (0)89 2154 691 32

E-mail:                       E-mail:

About parcelLab

parcelLab offers online stores efficient technology and implementation for successful post-purchase communication. The goal is to provide shoppers with interesting information throughout the shipping process, creating an optimal shopping experience. Important delivery events or deviations are identified and sent individualized as an email, SMS, message via Facebook or within the retailer app. In this way, companies strengthen customer loyalty and can exploit further upselling potential by directing online shoppers back into the store via specific messages.

The Munich-based start-up was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge. Today, over 20 employees work for more than 280 international retailers from the company's headquarters in Munich. For more information, visit

About adnymics

Munich-based start-up Adnymics was founded at the end of 2014 and offers a system for producing intelligent parcel inserts for online mail order. The all-in-one system, consisting of software and a digital printing press, analyzes the surfing and buying behavior of online shoppers and uses this to generate individual product recommendations and editorial content, which is added to the shipping packages in the form of high-quality, personalized package inserts. The inserts are produced just-in-time in the logistics of online retailers. Advertisers can post targeted, intelligent package ads in these package inserts.

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