These are the top 5 e-commerce trends 2020

These are the top 5 e-commerce trends 2020
Published on: Feb 3, 2020
Updated: Aug 19, 2022

If you want to stay on the ball in online retailing, you shouldn't miss the e-commerce trends 2020. New trends are added every year, because new technical innovations are constantly emerging - and online retailers should keep an eye on them if they want to be successful.

The 5 E-Commerce Trends 2020

In 2019, the main focus was Artificial Intelligence, Advanced Product Search as well as Social Shopping. If you want to be up to date at all times in 2020, you should definitely be aware of the following 5 e-commerce trends.

1. Customer Experience on the Rise


Customers want the best shopping experience possible, and they want it at all times. That's why it's important for retailers to know the latest trends on customer experience and keep an eye on their competition. Lidl is already leading the way: Those who offer their customers a positive shopping experience manage to get up to 85 percent of them to return to the webshop and store there again.

2. Mobile commerce improvement through 5G


Mobile commerce is gaining momentum. People are increasingly shopping on the go and on the move. Whether on the train, in a cafe or on the way to the supermarket - shopping should be easy and fast. For this reason, it suits customers just fine that mobile providers are increasingly investing in a better transmission standard. From 4G to 5G, this is set to happen next year, making shopping on the move even more convenient. A study by eMarketer shows that mobile shopping is becoming increasingly important.

Mobile commerce is becoming increasingly important. (Source: eMarketer/Statista)

3. Virtual and Augmented Reality are on the rise


The advantages of brick-and-mortar retail are to be increasingly integrated into online retail. In this context, an extensive and realistic presentation of goods is high on the list. Since customers also want to benefit from this when shopping online, augmented and virtual reality are increasingly being used. The furniture industry in particular is benefiting from this innovation. Augmented reality apps now make it easy to measure sizes and simulate furnishings. With the IKEA Place app, you can now place pieces of furniture individually in an empty room.

4. relevance of sustainability increases

Customers are increasingly paying attention to sustainability in online retail. Environmentally friendly packaging and sustainable delivery are particularly important to them. Reusable packaging is also very high on the agenda. Those who then manage to reduce their returns rate are doing something good for the environment and also benefit from lower costs.

5. Social Commerce gets even easier


Shopping via social networks such as Facebook, Instagram & Co. is also becoming increasingly popular. 90 percent of online shoppers are already on there, after all. In 2020, ordering via social media should be even easier and faster. Customers should be able to complete their entire shopping process directly in the app and no longer have to be directed to the store. This makes it all the more important for online retailers to consider which products they want to present in social media.


Mobile and environmental awareness - these are the priority e-commerce trends in 2020, with social shopping making it even easier for customers to order goods. With reusable packaging and the reduction of returns, environmental impacts from online retailing can be minimized. Online retailers can therefore look forward to the new year with excitement.

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