Customer Journey 2.0: Personalization after the purchase

For the e-commerce industry, the plentymarkets congress in Kassel is an annual must. On March 17, the dealer congress will take place in the Kongress Palais, around 1,500 participants are expected, 60 exhibitors and 40 technical papers will be offered. We will also be there - with our colleagues from Adnymics and the common goal of demonstrating the advantages of personalized after-sales services.

Personalized after-sales services as a customer bonus

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The topic of personalization has been playing a major role in e-commerce for some time now. Not only established retailers like Zalando or About You know that online shoppers today have high expectations. Similar to stationary retail, individual advice and tailored offers have an enormous influence on the purchase decision. In order to stand out from the competition, the store must offer added value today.

Many retailers are already successfully implementing the principle of the optimized customer journey, but what is often overlooked: The potential customer touchpoints do not stop with the conclusion of the purchase.

Adnymics x parcelLab

Together with Adnymics, provider of personalized parcel inserts and also a young Munich-based company, we want to make retailers aware of how important the personalized post-purchase customer journey really is. Through our customized shipping messages, shoppers receive relevant information at the right time - resulting in lowered customer service inquiries, higher click-through rates and increased resales. With Adnymics' personalized parcel inserts, retailers then leverage the emotional moment of unboxing to address each customer individually. Customized product suggestions and specially created editorial content deliver added value to shoppers and in turn encourage them to return to the store.

When our services are combined with those of Adnymics, the shopper is accompanied along the entire journey - even after the purchase - by the retailer with personalized offers. This creates an optimal customer experience and thus happy customers.

Visit us at the plentymarkets congress

If you want to see for yourself the extraordinary potential of strategic after-sales services, come by our booth! We are looking forward to meeting you.

The press release for the joint trade fair appearance is available here.