Christmas Retail Business in Numbers (Infographic)

Christmas Retail Business in Numbers (Infographic)
parcelLab
parcelLab
Thu, 01/16/2020
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There's no doubt in anyone's mind that Christmas is a busy time for retailers and logisticians. But just how busy does this period get?

We wanted to shed light on how much the volume of parcels increased, how often packages are delayed and how high returns are after Christmas. So, we analysed data from over 112 million parcels that were shipped last Christmas and summarised the main findings in the below infographic.

![Image](https://cdn.parcellab.com/www/wordpress/Weihnachten-Customer-Experience.jpg)

Christmas retail business in numbers (infographic)

![Image](https://cdn.parcellab.com/www/wordpress/Christmas_Infographic_ENG.png)

Volume of packages in the Christmas season

The volume of packages at Christmas time (November & December) increases by 116% compared to the rest of the year (January to October). We found that two sectors in particular saw a disproportionately high increase: Electronics, computers & accessories (186%) and Furniture and Decorations (116%).

Shipping of packages at Christmas

At Christmas time, packages take a little longer to ship than the rest of the year. From January to October, delivery usually takes 1.9 days, whereas at Christmas (November and December) this increases to 2.1 days.

The number of express deliveries increases massively: by an unbelievable 6,981%!

Returns after Christmas

Every online retailer already knows that the returns rate will increase after Christmas. An increase of around 22% can often be expected.

Our analysis also found that most packages will be returned in the 2nd or 3rd week of January.

###Personalised shipping communication examples!

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parcelLab

parcelLab

Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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