Christmas: Checklist for online retailers

Christmas: Checklist for online retailers
Published on: Jan 3, 2020
Updated: Aug 19, 2022

Christmas is just around the corner - one of the most stressful, but also most lucrative times for online retailers. For this reason, many retailers begin planning their Christmas business in the summer. But to ensure that everything really works out for the festive season, mail-order companies should also pay attention to a few very important points shortly before the holidays. These range from the design of the web store and the expansion of customer service to small gifts and discounts. The checklist for Christmas provides online retailers with the most important tips for a successful Christmas business.

1. delivery time information

Many online retailers guarantee their customers delivery by Christmas Eve. If they do, they should of course be able to keep their promise. If this is not the case, it does not reflect well on the online store and the likelihood that the customer will buy there again is very low.

2. promotions and discounts

Customers are always happy to receive small gifts or offered discounts. Christmas is the perfect opportunity to make customers happy. Here, especially small gifts or a discount for the next purchase are offered. In this way, the online retailer shows that it values its customers.

3. design

The web store should also be pimped up during the Christmas holidays. A Christmas logo or seasonal assortment are perfect to make customers enjoy Christmas even more and feel like shopping in the retailer's online store in a Christmas-decorated mall.

4. customer service

Customer service inquiries increase at Christmas time. Inquiries about products, the whereabouts of the package or questions about returns - the employees are fully utilized. That's why it's also all the more important that customer service is reliable and available around the clock. In addition to this, a callback service should also be set up to provide customers with the best possible service.

5. checkout

A clear checkout page is enormously important. The customer should be able to see at a glance whether his order has been sent as well as when he can expect delivery. This also minimizes unnecessary customer service inquiries. In addition, it is advisable to offer the purchase without registration. Customers who only want to place a one-time order or are under time pressure are thus accommodated to a certain extent.

6. return policy

Returns at Christmas time are higher than usual. Often, loved ones do not like the gift after all or they may already own it. For this reason, it is even more important to think about special conditions, such as an extended right of return. A simple return can also be supported by enclosing a return label.

Christmas is not only the most beautiful time of the year, but also the most stressful - especially for online retailers. However, the stress factor can be curbed a little with these small but effective tips.

Especially at Christmas time, online retailers should pay attention to a good customer experience. Don't want to miss out on the latest customer experience trends? Then sign up for our Customer Experience Newsletter:


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