AfterShip vs Narvar vs WISMOlabs vs parcelLab

There are several options on the market, each with its unique features and benefits. In this article, we'll compare four leading post-purchase platforms: AfterShip, Narvar, WISMOlabs, and parcelLab. 

Let's get started.

Narvar overview

Narvar is an ecommerce post-purchase experience platform that enables brands to take control of their customers' "after sale" journey, including order notifications, package tracking, as well as delivery, and returns. Narvar offers everything you'd expect from a post-purchase solution; it has customer communication tools, an order tracking page builder, returns management, and analytics. 

Narvar has offices in ​​San Mateo, CA, the UK, Germany, and India. Brands using the platform include Sonos, Lululemon, and Sephora. 

Learn more by reading our guide on Narvar alternatives. 

AfterShip overview

AfterShip is a post-purchase solution that provides shipment monitoring, branded tracking pages, return portals, and shipping management tools like label generation and rate calculators. 

Brands like TOMS, Gymshark, and Aesop use the platform. The company has offices in several locations, including Singapore, Austin, Toronto, Barcelona, India, Shenzhen, and Hong Kong.

WISMOlabs overview

Founded in 2019, WISMOlabs provides post-purchase software for order tracking, delivery date predictions, customer communication, and data analytics. 

That being said, the platform has yet to support returns, and it currently only operates in the United States, targeting small businesses. Some of its customers are Monoprice, Tecovas, Capezio, and Perdue.

parcelLab overview

parcelLab's award-winning platform empowers brands to optimize every stage of the post-purchase journey with features like white labeled customer comms and brand portals, logistics reporting, and returns management.

parcelLab tracks shipping data from over 350 carriers and helps brands transform mundane touchpoints into unique and personalized moments of joy for consumers.

Used by hundreds of brands worldwide, some of parcelLab's noteworthy customers include IKEA, Chico's, H&M, and Yeti. 

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Narvar vs AfterShip

Although Narvar and AfterShip offer similar capabilities (i.e., order notifications, branded tracking pages, returns management, etc.), a key difference between them is the former focuses on larger enterprises, while the latter is suited for small to mid-sized merchants. 

Take, for instance, onboarding. While Narvar’s process is more high-touch and collaborative, AfterShip has a self-service onboarding procedure that encourages users to set up the software independently. 

As such, Narvar may be a better option if you have an ecommerce infrastructure or complex workflows that need to be established properly. On the other hand, if your order fulfillment procedures are easy and straightforward, then AfterShip may be a better choice. 

Narvar and AfterShip both offer customization capabilities to tailor assets like customer emails and branded order tracking pages. AfterShip also allows you to white label these assets for an additional cost. 

The two solutions have similar customer support offerings, including customer success teams and an online knowledge base. In terms of pricing, Narvar doesn’t have any public-facing pricing information. AfterShip has its pricing packages listed on its website. However, it’s worth noting that AfterShip charges extra fees if you want to expand its feature sets.

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parcelLab vs AfterShip

Similar to the Narvar vs AfterShip comparison, parcelLab and AfterShip cater to different business needs. 

parcelLab offers high-touch support plus advanced and highly customizable tools for large and enterprise brands prioritizing a personalized experience. Meanwhile, AfterShip is more affordable and self-serve, making it a better fit for smaller brands with basic workflows.

Regarding pricing, parcelLab offers bundles with a set number of offerings. These are:

Convert 

• parcelLab Promise

Engage 

• parcelLab Track & Communicate

• parcelLab Service

• parcelLab Campaign Manager

Retain

• parcelLab Returns

Platform

• parcelLab Insights

• parcelLab Connect

• parcelLab Security

As mentioned above, AfterShip uses a tier-based pricing model with three different plans. Just remember that additional costs will apply if you want to add team members or features to your AfterShip account. 

Want to learn more? Dive deeper into the differences between AfterShip vs parcelLab.

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parcelLab vs Narvar

parcelLab and Narvar have several similarities. For one, both post-purchase platforms are built with enterprises in mind. The two solutions also offer similar capabilities around customer communications, order portals, self-service returns, analytics, and more. 

That said, parcelLab has a speedier onboarding process, with most clients getting up and running in just a few weeks. Meanwhile, some merchants have reported a more lengthy onboarding procedure with Narvar (sometimes taking up to 6 months). 

parcelLab also has a leg up when it comes to customization. While both programs enable brands to tailor the look and feel of their order portals and customer emails, only parcelLab has a fully white labeled solution.

Further reading: Narvar vs parcelLab: Which is Right For You?

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AfterShip vs WISMOlabs

AfterShip and WISMOlabs are similar in that they both cater to small to mid-sized ecommerce businesses. That said, WISMOlabs doesn't have detailed documentation on its website, so it's challenging to dig into its capabilities. 

But here's what we know: like AfterShip, WISMOlabs' platform comes with branded tracking pages, customer notifications, analytics, and post-purchase marketing. 

WISMOlabs’ pricing starts at $99 per month; according to its website, the solution “has a robust list of features that also includes a personalized marketing engine, a uniquely valuable feature that other post-purchase platforms do not offer.”

You can view AfterShip’s pricing in the sections above.  

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Narvar vs WISMOlabs

Narvar and WISMOlabs differ in their target market, with Narvar catering to larger brands and WISMOlabs focusing on smaller online businesses. 

Narvar also has a deeper and more advanced feature set. For instance, Narvar enables brands to set up pickup and drop off points across 200,00+ locations; meanwhile, WISMOlabs doesn’t provide much detail into its offline post-purchase capabilities. Narvar also has built-in returns capabilities, while WISMOlabs has no information on returns listed on its public-facing assets. 

To that end, it’s reasonable to assume that Narvar’s pricing is higher than Wismolab’s $99 a month.

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parcelLab vs WISMOlabs

What’s the key difference between parcelLab and WISMOlabs? parcelLab is a high-end post-purchase solution built for major brands, whereas WISMOlabs caters to smaller online brands. 

And while deep and detailed information on WISMOlabs’ capabilities are limited, it’s safe to assume that parcelLab offers more advanced capabilities to support complex post-purchase workflows. 

Get an even more detailed comparison by reading our WISMOlabs vs parcelLab guide. 

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Narvar vs AfterShip vs WISMOlabs vs parcelLab

An easy way to compare Navar vs AfterShip vs WISMOlabs vs parcelLab is to separate these solutions into two buckets: on one side (let's call it Group A) we have parcelLab and Narvar; and on the other (Group B), there's AfterShip and WISMOlabs. 

The solutions in Group A are the high-end platforms that serve large ecommerce merchants with advanced requirements. Both Narvar and parcelLab support the end-to-end purchase experience and offer features like offline pickup, drop off, and returns.

Group B has WISMOlabs and AfterShip, which serve the SMB market. Their post-purchase capabilities are relatively basic compared to Group A, and they have a lower price point. 

That said, some key distinctions set these companies apart. 

Let's start with parcelLab. Thanks to its strong focus on CX, parcelLab has positioned itself as a leading tech partner in the post-purchase landscape. Its fast and collaborative onboarding process allows brands to get up and running in record speed. Its white labeling capabilities also empower companies to provide a seamless and on-brand "after sale" experience. 

Narvar, on the other hand, stands out due to the breadth of its offerings. Its robust platform caters to retailers and healthcare companies alike, so it has the advantage of serving diverse industries. Additionally, Narvar recently acquired Lumi, a platform that connects direct-to-consumer brands with package and print suppliers. This means Narvar customers can also use the platform to purchase shipping supplies. 

Regarding customer reviews, parcelLab has a higher star rating, clocking in at 4.6 compared to Narvar's 4.2.

Moving on to AfterShip and WISMOlabs, these solutions are best for small to medium businesses that don't need fancy post-purchase capabilities. Both these solutions publicly disclose their pricing, making it easier to calculate costs before signing up. 

WISMOlabs doesn't have a lot of detailed info on its website, but it looks like merchants using the platform are pretty happy with it. WISMOlabs has an average score of 4.98 across G2, Capterra, and FeaturedCustomers.com. AfterShip, on the other hand, has an average rating of 4.2 stars out of 5. 

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Bringing it all together: which is the best platform?

Choosing the right post-purchase platform can make all the difference in delivering exceptional customer experiences. After exploring the features, benefits, and target markets of four leading post-purchase platforms—AfterShip, Narvar, WISMOlabs, and parcelLab—it's clear that each has its unique strengths and weaknesses.  

When making a decision, consider your business' size, post-purchase workflow complexity, and desired level of customer support. Larger brands may benefit from premium platforms like Narvar and parcelLab, while smaller companies may find more value in affordable options like AfterShip and WISMOlabs. 

Ultimately, the right post-purchase platform for your business is the one that fits your needs and helps you craft customer journeys that drive business growth.