The E-Commerce Shipping Study 2020 is a detailed analysis of the performance of the 100 largest German online shops in the areas of checkout, shipping and returns.
How do the largest online shops in Germany communicate? The parcelLab E-Commerce Shipping Study 2020 analysed the top 100 online shops in the areas of checkout, shipping and returns. From this, we identified the strengths, weaknesses and areas of improvement for the companies. We also selected the best businesses for each stage of the customer journey.
The study analysed the following across the customer journey and found remarkable differences between the retailers:
The study analysed the following:
We analysed the below during shipping:
During returns, we analysed:
The German E-Commerce Shipping Study 2020 highlighted the best retailers that clearly stood out from the crowd. The winners come from a wide variety of industries and can teach other retailers a lot about how to provide excellent customer experiences. Download the study to find out who had the edge when it comes to delivery communication.
The entire study can be downloaded here.