The Path To Post-Purchase (Infographic)

Online retail in UK is growing steadily. Therefore the post-purchase experience is getting more important for customers.

Buying online continues to grow in popularity in the UK, taking up an increasing proportion of overall retail sales, with the total value of weekly purchases hitting £1.2 billion, up £150 million on last year.
Some 80% of people buy online at least once a month. They are attracted by the wider s election of products, the ability to shop when they want, and the convenience of having their purchases delivered.
In fact, they are demanding more and more from the post-purchase delivery experience, emphasising that the customer journey doesn’t stop until the parcel is in a shopper’s hand, something retailers and brands must recognise as an important channel to build loyalty, retention and increase repeat sales.

Infographic – The Path To Post-Purchase

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Katharine About the Author


Katharine is Content and Marketing Manager for parcelLab’s London office. An avid shopper, Katharine is passionate about helping retailers understand the importance of efficient post-purchase communications. When she isn’t looking for the latest trends for our blog, Katharine loves discovering new restaurants in London.

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