The Path To Post-Purchase (Infographic)

Buying online continues to grow in popularity in the UK, taking up an increasing proportion of overall retail sales, with the total value of weekly purchases hitting £1.2 billion, up £150 million on last year.
Some 80% of people buy online at least once a month. They are attracted by the wider s election of products, the ability to shop when they want, and the convenience of having their purchases delivered.
In fact, they are demanding more and more from the post-purchase delivery experience, emphasising that the customer journey doesn’t stop until the parcel is in a shopper’s hand, something retailers and brands must recognise as an important channel to build loyalty, retention and increase repeat sales.

Infographic – The Path To Post-Purchase

About the Author: Katharine
Katharine is Marketing and Communications Manager for parcelLab’s UK & Nordics market. An avid shopper, Katharine is passionate about helping retailers understand the importance of efficient post-purchase communications. When she isn’t looking for the latest trends for our blog, Katharine loves discovering new restaurants in London.