Focusing some marketing campaigns on key e-commerce dates is a great way to boost sales throughout the year. Not only does it put your brand at the centre of the conversation about the event on social media but it also actively engages potential customers and encourages them to buy if executed correctly.
It’s not just about discount codes or sales either. Days such as World Mental Health Day and Earth Day are the perfect opportunity to showcase your brands social conscience and raise awareness for worthwhile charities. Today’s customers want to shop from brands that are giving back, so use these days to shape your corporate social responsibility policies.
So, have you mapped out the important events that your business should focus on for 2020? Luckily for you, we’ve put together this handy downloadable calendar to do the hard work for you!
Head to this page to download the calendar and infographic. We’ve formatted it so you can print it out, display it in your office and get planning for those campaigns.
We’ve given you a sneak peak of the dates in the infographic below.