When Lidl personalized their delivery to build loyalty, they saw an 85% increase in traffic

lidl delivery tracking platform interface

New touch points per customer

%

Customers returned to the web shop

%

Made a repurchase

New touch points per customer

%

Customers returned to the web shop

%

Made a repurchase

%

Increase in basket size

lidl delivery tracking platform interface
Lidl’s mission is to offer customers the highest quality fresh produce with the best possible service.

In 1973, the first Lidl store opened in Ludwigshafen, Germany.

With only three employees and about 500 products, this small store became the foundation of Lidl’s far-reaching expansion.

Now, Lidl operate around 11,200 stores in 32 countries.

icon branch

Branch:
Retail

icon orders box

Online Revenue (2019) 
USD $931 Million 

icon logistics partner

Logistics Partner:
DHL, Hermes, DPD, GLS, IDS…

Lidl’s mission is to offer customers the highest quality fresh produce with the best possible service.

In 1973, the first Lidl store opened in Ludwigshafen, Germany.

With only three employees and about 500 products, this small store became the foundation of Lidl’s far-reaching expansion.

Now, Lidl operate around 11,200 stores in 32 countries.

icon branch

Branch: Retail

icon orders box

Online Revenue (2019) 
USD $931 Million

icon logistics partner

Logistics Partner: DHL, Hermes, DPD, GLS, IDS…

THE GOAL

Increase customer loyalty

Lidl knew that their post-sales experience needed to be improved to achieve their goal of boosting customer retention.

The team recognized the importance of keeping customers updated, from checkout to delivery, with branded and proactive touch points. That’s why they identified parcelLab’s platform as the best solution.

Christoph Wagner,
Test Manager

christoph wagner test manager lidl

“If you attach great importance to continuously improving the shopping experience, you show your customers respect.

And that’s a very fundamental part of our business.”

OUR SOLUTION

Automated post-sales communication

The parcelLab platform provides Lidl’s customers with automated, personalized shipping messages and an integrated Order Status page.

These real-time updates include targeted, high value content that maximize engagement.

The platform is fully white labelled, so all touch points are branded with Lidl’s familiar tone and style, and all traffic is driven back to their online shop.

lidl delivery tracking platform with dhl truck update
lidl delivery tracking platform with dhl truck update

THE RESULT

Deliver an engaging and exciting customer experience

By leveraging the parcelLab platform, Lidl has expanded their loyal customer base.
The proactive post-sales emails they send keep customers informed every step of the way.
Their targeted messaging adds value and leaves a lasting impression on customers, who become confident to reuse Lidl’s online shop.

Impact in numbers

%

Customers return to Lidl’s web shop via “Track my order”

%

Made a repurchase

%

Increase in basket size

New personalized touch points added

%

Customers return to Lidl’s web shop via “Track my order”

%

Increase in basket size

New personalized touch points added

EXPERIENCE MORE
Want a preview?

Access some examples of post-checkout touch points from our customers. Experience outstanding Operations Experience first-hand.

EXPERIENCE MORE
Want a preview?

Access some examples of post-checkout touch points from our customers. Experience outstanding Operations Experience first-hand.