45% more reviews through accurate timing


About Fashionette

Fashionette is well on its way to becoming the leading online platform for high-quality fashion accessories. It is one of Germany’s most popular online shops for designer bags, with a range of over 5,000 products from more than 100 different brands. Fashionette operates in a further 16 countries, where they are committed to delivering memorable, valuable experiences for its customers.

Products Used

engage Engage
Platform Platform


Fashion & Luxury

parcelLab Impact


Customers Returns to Site


Increase in Reviews


More 5-star Ratings

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The Challenge

To uphold the quality of customer experience amidst international logistics challenges like customs and delivery times, Fashionette was in search of a service that could provide personalized, end-to-end communication through to delivery.

The Solution

With parcelLab’s solution, Fashionette is able to design and send informative, quality updates to the customer. An all-in-one tracking page is provided so that the customer can track the progression of their order in real-time.

These touchpoints are all fully white-labeled, meaning all traffic generated is sent straight back to Fashionette’s online store. As a result, these helpful shipping updates double as a highly engaging and effective marketing tool.

Fashionette can add related content or products to its emails to prolong brand engagement. They have also added an easy-to-use rating tool in order to generate more frequent customer feedback.

The Result

Through effective post-purchase communication, Fashionette encouraged 75% of customers to return to the site. The enhanced information level also boosted product reviews by 45% and increased the number of perfect scores by 8%.

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Learn More About parcelLab's Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

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parcellab Engage Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

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retain Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

Learn more