The Path To Post-Purchase (Infographic)

Sun, 12/02/2018

Buying online continues to grow in popularity in the UK, taking up an increasing proportion of overall retail sales, with the total value of weekly purchases hitting £1.2 billion, up £150 million on last year.

Some 80% of people buy online at least once a month. They are attracted by the wider s election of products, the ability to shop when they want, and the convenience of having their purchases delivered.

In fact, they are demanding more and more from the post-purchase delivery experience, emphasising that the customer journey doesn’t stop until the parcel is in a shopper’s hand, something retailers and brands must recognise as an important channel to build loyalty, retention and increase repeat sales.

Infographic - The Path To Post-Purchase


About the author



Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.