parcelLab Insights Blog

Find the latest news, tips and insights from the team at parcelLab.

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What Is Post-Purchase Behavior?

Post-Purchase

What Is Post-Purchase Behavior?

Customer retention is hard. But just how hard is it? Well, it’s so challenging that 61% of retailers find customer retention to …

May 30

How to Build an ecommerce Tech Stack

Trends

How to Build an ecommerce Tech Stack

In the modern ecommerce ecosystem, there are solutions or tools for every need, such as order and inventory management, payment processing, …

May 24

How to Increase Post-Purchase Engagement

Post-Purchase

How to Increase Post-Purchase Engagement

Any interaction you have with your customers once they’ve made a purchase comes within the purview of post-purchase communication. Its purpose? …

May 22

B2C European Ecommerce Market Trends and Recommendations: What You Need to Know

Returns

B2C European Ecommerce Market Trends and Recommendations: What You Need to Know

The ecommerce scene across Europe is growing fast. Industry insights have revealed that the ecommerce market is expected to reach over …

May 18

Guide to Luxury Brands Post-Purchase Experience

Post-Purchase

Guide to Luxury Brands Post-Purchase Experience

Customer experience is at the heart of every retail brand promise, but with luxury ecommerce brands, the experience for shoppers must …

May 17

The Complete Guide to Retail Returns Marketing

Returns

The Complete Guide to Retail Returns Marketing

Did you know that 62% of consumers who’ve had a poor returns experience with an online retailer are unlikely to re-engage? …

May 14

AfterShip vs Narvar vs WISMOlabs vs parcelLab

Post-Purchase

AfterShip vs Narvar vs WISMOlabs vs parcelLab

One of the most critical factors to ecommerce success lies in ensuring your customers have a smooth and positive shopping experience. Here's …

May 11

What’s the Post-Purchase Customer Journey? Everything You Need To Know

Post-Purchase

What’s the Post-Purchase Customer Journey? Everything You Need To Know

We’ve all been there: you’ve finally decided on the pair of shoes or jeans you’ve been eyeing for weeks. You add …

May 8

The Best Return Management Software

Returns

The Best Return Management Software

Here’s the hard truth: ecommerce returns cost big money. While ecommerce return rates decreased from the frenzy during the earlier days of …

May 6

Narvar vs Metapack vs Malomo vs parcelLab

Post-Purchase

Narvar vs Metapack vs Malomo vs parcelLab

Welcome to the world of ecommerce, where the purchase experience extends beyond the shopping cart. Once an order is placed, customers …

May 4

What is Post-Purchase Marketing?

Post-Purchase

What is Post-Purchase Marketing?

So you've successfully convinced a customer to make a purchase on your ecommerce website. Congratulations! Time to move on to the …

May 2

Guide to Retail Returns Management: How Do Top Retailers Manage Returns?

Returns

Guide to Retail Returns Management: How Do Top Retailers Manage Returns?

Returns processing is almost like cleaning up a mess in your home; it's a tedious chore, but someone has to do …

Apr 1