---
title: "[Podcast] Post-Purchase Success: How to map the modern customer journey"
url: "https://parcellab.com/blog/podcast-post-purchase-success-how-to-map-the-modern-customer-journey/"
type: Blog
date_published: "2024-08-18T08:00:30+00:00"
date_modified: "2025-04-17T16:00:10+00:00"
description: "In this episode, Curt Graff from VGM Fulfillment joins us to discuss the modern consumer, data and the importance of perfecting Logistics."
---

## Episode 5

![](https://parcellab.com/wp-content/uploads/2025/02/BT4RpdhebwPyEmg8SFq2Qs.jpg)

In today’s episode, we’re joined by Curt Graff, Senior Vice President at [VGM Fulfillment](https://www.vgmfulfillment.com/).

Curt talks about the modern consumer, data and the importance of perfecting Logistics.

We also learn how to reframe the online experience by placing post-purchase as the first stop in CX. How to leverage your PPX provider as a key to delivering exceptional CX and leveraging actionable insights by using data to enrich Logistics and streamline the customer experience.

You can also listen to this episode on:

- [YouTube](https://youtu.be/6Sp-f9R77kw)
- [Spotify](https://open.spotify.com/episode/6EOFZPdjw5i3W32TipmnSL?si=cc7891bfb11349c8)
- [Apple Podcasts](https://podcasts.apple.com/gb/podcast/e5-perfecting-ppx-how-to-map-the-modern-customer/id1725798962?i=1000665634213)
- [Amazon Music](https://music.amazon.co.uk/podcasts/3b408656-f81e-431f-9765-3f58384190f8/episodes/60467b0f-c01e-4771-89fe-558618acb467/post-purchase-success-a-parcellab-podcast-e5-perfecting-ppx-how-to-map-the-modern-customer-journey-with-curt-graff)

If you enjoyed this episode, don’t forget to subscribe!