parcelLab sponsors IMRG’s Customer Week 2020

Hosted by IMRG and Ecommerce Expo, Customer Week 2020 is a series of five one-hour webinars, taking place each day at 2pm from 15th – 20th June.

What is Customer Week?

Customer Week 2020 will share the latest IMRG data and research into how customer behaviour is changing with attendees. This will focus particularly on how these changes will remain in the longterm as a result of the Coronavirus pandemic.

What topics will be covered at Customer Week?

Attendees will come away with insights into how to adapt and and cater for this new type of customer. The aim is to look forward! What have we learnt and how will this change the future of retail.

Attendees will learn how to:

  • Understand customer behaviour in light of the Coronavirus outbreak
  • Adapt customer propositions following the Coronavirus crisis
  • Optimise retail site conversion
  • Apply techniques for acquisition and retention

When will parcelLab be speaking?

Tune in on Wednesday 17th June at 2pm to listen to parcelLab’s Client Partnership Manager, Sadia Khattak, speak about how to ‘optimise your track & trace to convert more customers’.

How can parcelLab help me improve CX during Coronavirus?

Our leading OXM (Operations Experience Management) platform enables brands, online retailers or B2B distributors to regain control over their end-to-end customer journey. Rather than losing the customer relationship to third parties like DHL, FedEx and DPD, businesses retain all touch points in a curated manner within their own ecosystem. We therefore help retailers close the gap in experience post-checkout and create long-term, loyal customers.

Read more about how parcelLab can help your business now and in the future here.

About the Author: Katharine
Katharine is Head of Marketing Communications - EMEA. An avid shopper, Katharine is passionate about helping retailers understand the importance of efficient post-purchase communications. When she isn’t looking for the latest trends for our blog, Katharine loves discovering new restaurants in London.