parcelLab named in CB Insights’ Retail Tech 100

Retail Tech 100 Logo
CB Insights has named parcelLab in its inaugural Retail Tech 100 ranking, showcasing the 100 most promising B2B retail tech companies in the world.

The list includes startups from 21 countries who are reimagining the retail experience. As one of two German headquartered companies to be included in CB Insights’ Retail Tech 100, we’re delighted to have been selected.

“The rate of change in retail is accelerating, and the Retail Tech 100 showcases the tech companies that are changing every facet of retail – from store automation to supply chain robotics to personalized merchandise discovery. Spanning 13 distinct technology markets, they address key challenges retailers face today while also helping them adapt and be ready for changing consumer habits,” said CB Insights CEO Anand Sanwal.

“The honorees also underscore the fact that the best technologies driving retail transformation may come from anywhere as they hail from 21 countries ranging from Canada to Singapore to Brazil to Sweden. As we head into 2021, we are excited to see the impact the Retail Tech 100 will have on customers, retailers, and markets.”

The 100 businesses

The 2020 Retail Tech 100 cohort

“We’re thrilled to be included in CB Insights’ Retail Tech 100 2020 list. This year has changed e-commerce for good. We’ve seen huge year-on-year growth reported and it’s clear that online is here to stay.” said parcelLab CEO, Tobias Buxhoidt. “The companies included are helping retailers navigate this ‘new normal’, including parcelLab. We enable retailers to communicate with customers during shipping and returns, in a branded, white-labelled manner. Communication has never been more important to customers. Because of this, our emails have seen huge engagement rates this year. Customers are craving up-to-date information about when they will receive their order, as confidence in delivery times remains low. We’re delighted that we can provide this and help make shopping online that little bit easier for both retailers and customers alike.”

Quick facts on the 2020 Retail Tech 100:

  • The startups have raised over $14B in total equity funding across 400+ deals from 700+ unique investors. Over half of these companies have raised funding in 2020 (as of 11/20), amounting to $4.7B in total.
  • The list includes 19 unicorns (companies that have reached a valuation of $1B+) focused on a diverse range of retail tech solutions. 
  • There are 21 early-stage startups (seed/angel and Series A) in this year’s cohort.
  • Majority of these companies are based in North America (59%), followed by Asia (21%), Europe (16%), and Latin America (4%). Among countries, the US leads with 55 companies.


How can parcelLab help your online business to navigate the ‘new normal’?

At parcelLab, we help brands take control of customer communication. We don’t do out-of-the box solutions, we empower brands to deliver end-to-end real-time communication that embodies their brand identity and complements their business goals.

We’re unique – we transform complex operational data into a customer experience of your own design. In other words, our advanced data platform can be fully customised to suit your needs. We’ll work with you to create impressive customer focused experiences that manage expectations, build trust and prolong engagement.

And over the years, we’ve become pretty good at it. We’ve partnered with over 150 carriers worldwide, and this gives us invaluable access to shipping data. It’s this that sets us apart and enables us to deliver truly tailored experiences to our 500+ global partners. 

About the Author: Anton
Anton is a founder and COO of parcelLab. His goal is to make it as easy as possible for brands to tap into the potential of Operations Experience. Anton’s guilty pleasure is freshly baked cakes… he can smell them from a mile away.