3 things you can expect at OX Fest ’21

OX Fest ’21 is an event designed for ecommerce brands, but we will be welcoming speakers from a range of industries. And that is for one simple reason: to share knowledge and expertise from inside and outside the ecommerce sphere to enhance best-in-class experiences. Every person will bring a different point of view towards Operations Experience Management. As a result, we expect to hear a lot of different ideas, challenges and priorities.  Together, we will use this insight to fine-tune a customer journey that is perfected at every stage. But what can attendees expect from such a unique e-commerce event? Here are three things to look out for at OX Fest ’21. 

1. Ground-breaking speakers

In many ways, the experience that a brand delivers becomes its identity. In order to control your brand identity, you must take control of your experience. It is this idea that unites all of the topics at OX Fest: the art of experience. Also, we are looking forward to welcoming speakers from Patagonia, CCP Games, mmhmm and NASA – alongside a few more surprises! These brands are all renowned for innovation. They are famous for problem-solving, creative solutions, achieving the impossible feats of experience. We can’t wait to hear from them.    

2. A breakdown of Operations Experience Management

Whether you’re in marketing, e-commerce, customer service and experience, supply chain or operations – your role is naturally entwined into Operations Experience Management. Customers compare the experiences you deliver to every other brand journey they have had, across every industry. So, to win loyalty, you need to be creating experiences that leave a lasting impression. We will explore how every customer touch point is integral to these experiences and how Operations Experience Management is the final part of the puzzle that brands are missing. 

3. The content you want, at a time that works for you

Every day of OX Fest will focus on one key area of customer experience. Immerse yourself in one key topic at a time to get as much from it as possible – live sessions condensed into manageable slots to work into your existing schedule, combined with on-demand options to watch in your own time. Explore a range of topics rarely discussed at other CX events: 

    • Challenge conventional approaches to customer experience to reimagine your own possibilities 
    • Discuss how social action programs, such as sustainability or diversity and inclusion, influence your customers and prospects 
    • Explore how e-commerce trends, such as community-building, subscriptions, loyalty programs and post-purchase communication, can reduce churn and boost engagement 
    • Discover how entertainment and gamification can boost sales in e-commerce 

    Get your pass now

    At OX Fest, we will push the boundaries of possibility and reimagine the customer experience you deliver. Register for OX Fest here. And make sure you check out or LinkedIn and Instagram accounts to keep updated with the latest news about the event. We are looking forward to welcoming you! 

    About the Author: Dora Birna
    Dora is parcelLab’s Vice President of Global Marketing & Growth. When she's not busy creating a strategy to redefine the world of e-commerce, you can find Dora teaching languages, practicing yoga and planning her next travel adventure.